Givenworks Photography & Publishing Pty Ltd is a name change from Mal & wife Jenny’s first company known as Mal Austin Photography Pty Ltd. which was established in 1983 after Mal resigned from 7 years of teaching and took the plunge into being self-employed as a self taught professional photographer. Their new company worked from a shop-front studio in a Melbourne suburb and carried on very successfully for 18 years handling all kinds of tasks from portraying babies to hanging out of aircraft and shooting future factory sites.
In the latter years of business as the personal computer changed all our lives and the huge shopping centres allowed low-cost mass marketers to succeed in cheap photography, many of the commercial jobs disappeared and the demand for highest quality portraiture also reduced. Mal concentrated on the top-end of the wedding market with a very personalised and creative service that yielded great financial success but began taking a toll on body and soul!
About 650 weddings were completed before years of stress and pressure, combined with a greater desire to find and follow God’s will and use his gifts for Him, led to a complete change away from all people photography and into landscape and publishing. This did not just happen overnight but came out of a long-standing interest in the panoramic format of photography which Mal practised for leisure when given the chance.
As is so often the story, Mal’s initial photography was a means to an end. He had become totally immersed in the pursuit of the world’s last remaining working steam railway engines and of course, wanted to record his efforts and travels. He used both colour and B&W film and spent countless hours in his (wet) darkroom producing thousands of prints. This also led to becoming a qualified steam fireman and volunteering his services for 15 years at Victoria’s best-known tourist railway, ‘Puffing Billy’.
Then came their first calendar, a large panoramic production of and for Puffing Billy; it just paid for itself but took Mal on a huge learning curve. Mal realised that it would be financial suicide to continue to employ pre-press professionals - he would have to become one, even though he was still computer-illiterate. He now is very proficient in typesetting, scanning and all the pre-press tasks involving InDesign and Photoshop.
Entering into the Christian world of publishing and wholesaling was the main short-term goal and with it - accompanied by many mistakes along the way - have come all the productions and more, that you see on this site today. What is especially pleasing recently, and a momentous boost to the vision being fulfilled, is Givenworks’ recent USA contracts with Lawson Falle, Dicksons and Howard Publishing. With exports already well established to New Zealand, UK and Holland, the production of posters, cards and books for the USA market is a huge step along the way.